5 Engaging Social Media Marketing Tips For Authors

Social media marketing for authors is an absolute gem! It’s like having a direct line to your fans, a megaphone to raise awareness about your novels, and a cozy space to promote your work right from your own home. And for indie writers, social media marketing is a game-changer that’s made our lives a whole lot easier. But here’s the thing, whether you’re into traditional publishing or doing the self-publishing dance, keeping your readers in the loop is key. To pull that off, you’ve got to get comfy with social media and understand how to make it work for you. So, here are five super-friendly tips to help you shine online as an author.

1. Community First, Sales Later

Hey there, friend! Social media marketing for authors is all about building connections and friendships. So, don’t be that pushy salesperson knocking on doors. Nobody likes that! Instead, be the friendly neighbor who invites you over for a cup of tea and a chat about building relationships first, and the sales will follow naturally. Sounds crazy, right? But here’s the deal: in the writing community online, people crave connection. They want to bond over shared bookshelves, dive into your stories, and explore new literary worlds together through social media. They also want someone to lean on during those lonely writing days. Ultimately, it’s all about making a genuine emotional connection.

Here’s a nifty trick: follow the 80/20 rule. Spend 80% of your time sharing things other than your book sales pitch. Share interesting tidbits, snippets from your books, join author challenges related to social media marketing for authors, and get involved in online events. Don’t forget to reach out to fellow writers by commenting on their updates. Share bits about yourself and your life too! The remaining 20% is your chance to ask folks to check out your book in the context of helping to promote it or buy it. If you do this right, people will feel like they know you and your story. They’ll want to support you because they genuinely like and believe in you. That’s where loyal readers are born, my friend.

2. Share the Love, Literally!

In the digital world, it’s easy to get caught up in the “me, me, me” whirlwind of social media marketing. But here’s the thing: if your social media feed is all selfies and non-stop self-promotion, you might get lots of likes, but it won’t win you lifelong fans or readers. Likes are nice, but they don’t automatically translate into book sales. They’re like a quick nod – it doesn’t mean someone actually read your message or engaged with it on a deeper level.

So, here’s the friendly nudge you need: every post you make online should be about giving back to your readers and potential readers in the context of social media marketing. Selfies of your face? Well, they’re nice for putting a face to your name, but let’s be real, they’re not all that valuable in the realm of social media marketing for authors. Unless you’re a supermodel (and let’s face it, most of us aren’t), people want more. Your content should have substance and offer solutions, services, or fulfill the interests and needs of your readers and fellow writers when it comes to marketing.

If you’re writing within the scope of marketing for authors, like me, tackle the issues writers face (hello, social media dilemmas!). Think about what your audience needs and deliver it in the context of your chosen niche. Share blog posts, drop some wisdom, talk about your reading list, give recommendations, share fascinating articles, and cheer on others in their own journey to share writing knowledge. When you do this, you become a magnet for a genuine and engaged audience that can then be turned into avid readers.

3. Scheduling Is Your BFF

Managing social media marketing as an author can be a time-devouring beast. It’s like a full-time job juggling planning, posting, maintaining, engaging, and creating content for social media marketing. But guess what? You don’t need to pull your hair out trying to be online 24/7. Let me introduce you to some trusty scheduling tools that will be your new BFFs when it comes to social media marketing for authors:

  • Editorial Calendar: Think of it as your content roadmap for social media marketing. It helps writers, bloggers, and social media enthusiasts keep track of what’s cooking online. As an author, you can create your social media calendar and batch schedule your posts in advance using handy services like Planoly and Later to help you never miss a post.
  • A Paper Planner: If you’re the pen-and-paper type, a good old hardcover calendar with monthly and weekly sections might be your jam. Writing enthusiasts, this one’s for you!
  • Editorial Workbook: This gem is fantastic for anyone looking to grow their online presence, authors included. It’s like having a guide and content calendar tailored to building a creative business. Perfect for those who crave structure in planning their author journey and social media strategy.
  • Planoly: An online scheduler that lets you batch schedule posts for Instagram and Pinterest. It’s like your personal social media assistant. You can plan your posts for an entire month, set it, and forget it. No more constant worrying about posting at the right time or forgetting a crucial post.
  • Later: Another online social media scheduler that covers Instagram, Pinterest, X, Facebook, and Tiktok. What sets it apart is that it’s a one-stop shop for social media marketing. You can manage multiple accounts and streamline your work by typing your content once and confirming it for all your platforms. Nifty and time-saving! With features that now allow you to schedule Instagram stories and Tiktoks the options are endless.
  • Asana: Originally designed as a team project manager, Asana can also be your personal organizer for social media marketing. It’s fantastic for keeping track of larger projects and all the tiny details. Have someone helping you? You can let them join your team and stay on the same page.

4. Building Social Media Friendships Takes Time

Listen, friend, building a presence online isn’t like hitting a “viral” button and becoming an overnight sensation amongst authors and readers. Nope, that’s not how it works. It’s a gradual process, more like a daily grind than a flash in the pan. But here’s the upside: There’s no need to rush your marketing.

For authors, this means you can post as often or as infrequently as you like. Just keep your posting schedule consistent. If your followers know when to expect your updates and what kind of content you’ll deliver, you’re on the right track for growth.

5. Stick to What You Know, Friend!

Feeling overwhelmed by all the social media platforms out there? Don’t fret! The beauty of it is, you don’t have to master them all to shine. If you’re most comfortable on Facebook, roll with it. The same goes for Instagram and Tiktok. Focus on what you know and love. It’s like cooking your favorite dish – you know it’ll turn out delicious!

And here’s the thing, you don’t need to be a published author or a writing expert to connect with loyal fans online. In fact, it’s smart to kickstart your marketing and social strategies well before your book launch. Start with what you can handle. Share creative posts introducing your book to potential readers, give them sneak peeks, and let them in on exciting changes coming their way. Let them get to know you as a writer. That connection is your golden ticket. By concentrating on a couple of social media platforms where you feel at home, you can ensure your readers get the best of you and your work.

Don’t let social media overwhelm you! It’s all about practicing to find what works best for you and your author goals.

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Alina (1)

Alina Wells is an author, blogger, and development editor based in the Midwest. When she's not helping writers, writing her debut novel, or building her fantasy author empire, she's reading under trees, cooking yummy things, spending time with her husband, or catering to her miniature pinscher overlord. She loves reading fantasy, young adult, and romance and has never met a pumpkin-spice product she didn't like.

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