Marketing

Because your writing life is worth sharing—beautifully, boldly, and in your own words. Let’s be honest—Instagram can feel like another blank page you have to fill. But it doesn’t have to be that way. When you treat it like a creative outlet rather than a chore, your posts can become a beautiful extension of your
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The TikTok ban has left many writers questioning how to adapt their strategies. In this post, we’ll explore how writers can learn from this shift to strengthen their platforms and stay connected with readers. The potential TikTok ban has created waves in the writing community, leaving many authors concerned about the future of their creative
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I’ve seen writers online trying all sorts of things to sell their books (and making these book marketing mistakes). Some tactics seem to work, while others leave me scratching my head. And then there are those talented authors who seem to have it all figured out but aren’t getting the attention they deserve. If you’re
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Social media for authors is essential. In a world where marketing online is a must for both traditionally published and self-published authors alike, it’s no surprise that a book launch is at the height of the fanfare.  For those unfamiliar, a book launch refers to the process of marketing and spreading the word about a
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Hey there, writers! Ready to make your author platform awesome? Last time, I talked about how to build your author brand in 10 easy steps. Today, we’re building on what we know and diving deeper into how to make your author platform stand out. You might have heard the term “author platform” thrown around. If
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Your ideal reader is your ultimate superfan, the person who will pick up your book and fall completely in love with your words. Close your eyes for a moment, author. Picture this person in your mind’s eye. Who are they? What kind of books do they enjoy? What do they do when they’re not lost
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I first started using Instagram to promote Writing It Wells and to share my writing journey back in December of 2019. I was new to #writergram, and had no clue what I was doing. New to sharing my writing online, I cringed thinking about having to come up with a marketing plan to promote myself
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Hey friend! Did you know that over 2 billion people use Instagram weekly? 500 million of those users use Instagram daily. That’s a lot of potential readers who could be reading your book! Chances are, if you’re reading my post, you probably don’t have that sort of traffic hitting your Insta, and you might feel
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Social media marketing for authors is an absolute gem! It’s like having a direct line to your fans, a megaphone to raise awareness about your novels, and a cozy space to promote your work right from your own home. And for indie writers, social media marketing is a game-changer that’s made our lives a whole
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What comes to mind when you hear the buzz phrase “author brand”? You’ve probably dipped your fork into the publishing world and heard it thrown around a few times. You know you need to build one, but you might be confused on what it is exactly and how to start. In this post, we’ve broken
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